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VIDEO: Jon Gosier speaking on State of Finance at the Film Finance Forum Cannes 2025Founder and CEO of FilmHedge, a fin-tech platform for production finance, Jon Gosier spoke at the International Film Finance Forum on Friday, along with Paula Paizes (COO & President of Production at Pressman Film), Christopher Woodrow (Founder and Chairman at Media Capital Technologies), Sonia Mehandjiyska (Head of International Distribution at Electric Entertainment), and Marc Iserlis (Head of Film at Republic). Key discussion points included Film financing is no longer one-size fits all - what are the different financing options now? How can companies and creatives decide what type of financing is best for their specific needs? Discuss what kind of questions should they ask? From a financing POV, in what condition is the production industry? What do you look for most when evaluating a project / company? What factors have you seen play into the success of certain projects over others in recent years? The State of Distribution: how does the distribution landscape factor in the conversation for Film and Television…we've been hearing that there's a need for more US distributors - is that the case? Are investors and their money drying up or are there new companies consistently entering the space? Shifting financial strategies – The growing synergy between U.S. private equity and European soft money. Market saturation vs. market correction: Is it time to reset and refocus on quality over quantity? Originals vs. franchises: is there a fatigue in franchises, paralleled with the success of films like Sinners and Longlegs? What is broken in the traditional film financing model – and why are they no longer sufficient for today’s filmmakers? What new funding avenues are emerging to help filmmakers access capital on their own terms? Are we seeing a shift in the role of fans—from passive consumers to active financial participants and stakeholders in film projects? MODERATOR: Jeff Bazoian – Managing Director, Head of Media, Entertainment & Sport, Fifth Third Bank PANELISTS: Jon Gosier - Founder and CEO, FilmHedge Christopher Woodrow - Founder and Chairman, Media Capital Technologies (MCT) Sonia Mehandjiyska - Head of International Distribution, Electric Entertainment Paula Paizes - Chief Operating Officer and President of Production, Pressman Film Marc Iserlis - Head of Film, Republic
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About FilmHedfe
At FilmHedge, we're revolutionizing the way stories are brought to life by reshaping the film and television financing landscape. As a trusted partner, we provide senior debt financing for productions with budgets ranging from $3 million to $50 million. Our proprietary database, the largest of its kind, offers unparalleled insights into production financial data and credit history, empowering smarter decisions for all stakeholders.
Driven by a mission to build a new financial operating system for Hollywood, we bridge the gap between creativity and capital. Whether you're crafting an intimate independent film or a large-scale blockbuster, FilmHedge provides the resources to help you succeed—so you can focus on what matters most: telling unforgettable stories. 17.05.2025 | Cannes Market Dailies's blog |
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