Erik Toresson Hellqvist has been appointed as the new Head of Marketing and Communications at Göteborg Film Festival. In his new role, he will lead the development and coordination of marketing and communication strategies for the festival’s three key brands: Göteborg Film Festival, the streaming service Draken Film, and Prisma – the festival for young film lovers. The position includes both strategic and hands-on responsibilities, with a focus on strengthening public engagement, visibility, and brand relations.

Erik comes from an agency background with extensive experience in marketing and PR. Since 2020, he has held several roles within the Göteborg Film Festival organization – as a project manager in the marketing department, content editor at Draken Film, and most recently as press officer for the 2025 edition of Göteborg Film Festival.

"The recruitment process made it clear that Erik, with his deep passion for film combined with broad experience in communication, marketing and audience engagement, is the right person for this role. He is perceptive, full of ideas, and has a strong ability to turn vision into action – qualities that will be crucial as we continue to strengthen and develop the work across all parts of Göteborg Film Festival", says Mirja Wester, CEO of Göteborg Film Festival.

"As a devoted festival attendee since 2006 – and having had the privilege of working within the organization for several years – I feel truly honored and inspired to take on this new responsibility. Göteborg Film Festival is a unique cultural force in the Nordic region, with a growing international reach. I look forward to further develope this position and impact", says Erik Toresson Hellqvist.

Erik Toresson Hellqvist assumes the role of Head of Marketing and Communications in June 2025.