Harness the Power of the Internet

 Blogs, Podcasts, and More Technology Possibilities to Expand your Audience

The internet is no longer just about having a website: community interaction, marketing buzz, video downloads, and user generated content are just a few of the tools available to festivals. These technologies have the ability to enhance your audiences experience, increase attendance, and deliver more value to sponsors. Hear from the individuals behind MySpace, bebo, fest21 and other platforms. They will share their experiences with festival blogs, the London Festival experience of daily podcasting, the Stockholm Online Festival, and VOD offers for films from the festival. 

Moderator: Bruno Chatelin, Chief Operating Officer, Filmfestivals.com

Speakers:
Gary Ellis, Executive Director, Brisbane International Film Festival  
Git Sheynius, Festival Director, Stockholm International Film Festival

The Power of the internet ?:

It is massive, yet individual (chirurgical precision targetting), world and local, fast and exponential growth, takes tims to build franchise and instants only to loose it, it is viral, educational, informative and entertaining, its tomorrow’s TV

Do
- get a website up AND a blog (blogs in fact)

- Use the website as your press kit (allowing journalists to copy - paste)
- follow through, after the event wrapped
- think open, use affiliation, rss, newsfeed rather than proprietary
- think video, pictures galleries your audiences love it