Music videos are powerful creative units that serve many purposes. They are marketing tools for bands, promotional reels for filmmakers, storytelling experiments...they are perhaps the most flexible, visceral and accessible film format, purely focused on the combination of sound and image. And yet, music videos have all but disappeared from television, even as the number of music videos being produced has burgeoned. Youtube, Vimeo and MySpace may "house" videos, but there is less and less opportunity for videos to be showcased and celebrated. A precious few receive the attention they deserve.
The Los Angeles Music Video Festival will exist with one purpose: to celebrate the art of the music video. While many film festivals have music video categories, there is no annual live festival in the United States (and only a handful in the world) dedicated to the format 100%. LAMVF will provide an opportunity for aspiring musicians and aspiring filmmakers to showcase their music videos. More importantly, the Festival will bring together the independent music and independent film communities of Los Angeles in a celebration of local musical talent and creativity like never before.
If you make music, make videos, like music videos or know anyone who does, come be a part of the movement to save music videos.
For additional information on LAMVF, please visit http://www.lamvf.com/