The ADMC (ANTIPOLIS DIGITAL MEDIA CLUSTER) is organizing an international workshop on Digital Media for Multi-Platforms
Tuesday, February 1st, 2005, from 9:30 to 19:00 at AIC (Antipolis Innovation Center), Sophia-Antipolis, France.

Multiplatform features and services are yet to be developed and a real comprehension of the market has to be achieved. The Antipolis Digital Media Cluster (ADMC) will provide its member companies with a strategic standpoint at the crossing of development, marketing and sales.

The vision behind ADMC is to use synergies and complementarities between the various companies within the cluster and to implement these on a site combining the best showcase capacities and a strategic situation capable of attracting potential buyers.

ADMC will implement innovating business practices offering real added value to companies involved in the emerging, innovative and constantly evolving market of multiplatform technology, contents and services.

By joining in ADMC, companies will have the possibility to better understand the specificities of this new market and to develop coherent strategies and offering. Furthermore, they will be provided with effective sales and marketing tools to demonstrate their competence to provide solutions and bring them to the market.


The launching ADMC (ANTIPOLIS DIGITAL MEDIA CLUSTER)international workshop on the issue: Responding to the Challenges of Digital Media for Multi-Platforms will be devoted to the following topics:

• New Platforms for Digital Broadcasting: What are the New Challenges? Which Content for Which Platform?
• New Models of Advertising and Digital Distribution: Brand Integration in Media Distribution and Partnership Models
• Test, Certification, Panels: Consumers’ Needs and Interests vs. Standards and Regulations in Digital Media

The ADMC Digital Cluster Initiative aims at responding to these new challenges. Its strategy will be presented during this workshop along with presentations and discussion with:
• Hugues Foulon, Monaco Telecom
• Roger Milord, France Telecom
• Mr Leborgne, NOOS (French leading cable operator)
• Dominique Allemand, ANOCOM (Digital screens distribution)
• Richard Loffler, Packetvideo Network Solutions (Alcatel)
• Serge Dray, Eutelsat
• Garett Dalton, FullSix (Communication agency specialized in digital distribution)
• Annie Courtade, Leclerc (Local retailer)
• Jeremy Goldstein, Woods TV (International production company)
• Fabien Beckers, Kameleon (Bluetooth based content distribution)
• Charles Swartz, ETC (Entertainment Technology Centre – an initiative of the Hollywood majors)
• Roland Perez, City of Cannes
• Sharon Ambrust, Kagan (Leader in media business research)
• Isabelle Serve, AC Nielsen
• Jean-Jacques Delmas, TDF (French technical entity for broadcasting)


Access only on invitation. Limited number of seats.

For free registration, please contact:
Antipolis Innovation Campus Email: malo@AntipolisStudios.com
300, route des Crêtes Tel: +33.4.93.00.61.00
F-06560 Sophia Antipolis Fax: +33.4.93.00.61.01
Programme of the event

9:30-10:00 Opening
Jean-Luc Nahon, CEO of Antipolis Innovation Campus (AIC)

The ADMC Cluster Initiative: how the cluster can impact on your business and contribute to its expansion
Malo Giro de l’Ain, CEO of Filmfestivals.com
Thierry Baujard, CEO of Peacefulfish
Stéphane Piernet, CEO of PierNet.TV

10:30-10:45 Sophia Antipolis and Economic Development
n.n., Sophia Antipolis Management (SAM)

10:45-11:00 From Telecommunications to Multi-Platform Content Distribution
Hugues Foulon, DGA, Monaco Telecom

11:00-11:30 Coffee Break

11:30-13:00 Panel 1: New Platforms for Digital Broadcasting in French
What are the New Challenges? Which Content for Which Platform?
Input: Roger Milord, France Telecom
Moderation: Stéphane Piernet
• Mr Leborgne, NOOS Cannes, French leading cable operator
• Jacques Hubinet, les Films du Soleil, Local producer
• Yann Baudimont, Audio Media Production, local content provider
• Dominique Allemand, ANOCOM, Digital screens distribution
• Richard Loffler, Packetvidea Network Solutions (Alcatel)
• Serge Dray, Eutelsat, Paris
13:00-14:30 Lunch at ADMC Showroom with a showcase on
The Potentialities of Digital Platforms

14:30-15:30 Panel 2: New Models of Advertising and Digital Distribution: in French
Brand Integration in Media Distribution and Partnership Models
Input: n.n, Orange
Moderation: Malo Girod de l’Ain, Filmfestivals.com
• Garett Dalton, FullSix, Communication agency specialized in digital distribution
• Didier Cruse, Directeur de la stratégie de la marque
• Annie Courtade, LECLERC, Local retailer
• Loïc Biagini International Media Communication
• Jeremy Goldstein, Woods TV, International production company
• Fabien Beckers, Kameleon, Bluetooth based content distribution
15:30-16:00 Coffee Break

16:00-17:00 Panel 3: Test, Certification, Panels in English
Consumers’ Needs and Interests vs. Standards and Regulations in Digital Media
Input: Charles Swartz, CEO of ETC (Entertainment Technology Centre – an initiative of the Hollywood majors), Los Angeles, USA
• Roland Perez, City of Cannes
• Sharon Ambrust, Kagan (Leader in media business research), USA
• Isabelle Serve AC Nielsen, Paris
• Dana Theveneau, Commission du film du Var
• Jean-Jacques Delmas, Technical Director of TDF, French technical entity for broadcasting

17:00-17:30 Summary of the panels and presentation of the conclusions

19:00 Cocktail Party
Parking space reserved, Wifi Webcafé available, ask for our help with hotel booking in Antipolis