On December 3-5, 2009 in China’s glamorous Macao, filmmakers, broadcasters, experts and technology companies will gather for the country’s first ever content creator-entertainment technology centered event. China has recently begun to broadcast in high definition and as Chinese broadcasters and content creators acclimate to the change, there is great interest and opportunity in entertainment technology and its effect on every stage of the process, from creative through final delivery. The Macao, China International Digital Cinema Festival and Entertainment Technology Expo will interweave the leading entertainment companies and broadcasters in China with global leaders in technology, manufacturers and world-class content creators.

The Expo launches with the full support of the Macao, China government, as well as renowned Chinese filmmakers and leaders. The Expo will include an exhibition area featuring top technology companies and manufacturers, a conference program of panels and speakers who will address creative topics as well as the implications of emerging technologies on storytelling, social events and networking, and a digital cinema film festival. In addition to evening events and sponsored lunches, a closing night gala is planned. Exhibitors, panels, and films will be announced soon and a full schedule will be on-line later this month.

The team behind the event includes Createasphere, Randall Dark Productions and Burma Road Productions; a highly qualified group that brings a deep understanding of the implications of emerging technologies on creative industries. Createasphere (HD EXPO) has presented top notch technology and creative events in the US since 2001; Randall Dark is a bona fide high definition pioneer who took this early knowledge into a successful career as a producer & director; and Burma Road. Burma Road is headed by producer Jeff Greene, whose credits include the popular documentary "Chennault & the Flying Tigers," as well as many projects for major studios and broadcasters including National Geographic, Discovery and The History Channel. In cooperation with SARFT and The Ministry of Information and Technology, key leaders in the Chinese entertainment and broadcast industries have been invited and are expected to attend the event.

Randall Dark noted that, “What drove high definition to the U.S. consumer was the evolution of quality content created using the emerging technology. We have had over twenty years to discover and cultivate the relationship between the artist and the technologist. This annual event is specifically designed to expand the relationship globally. High definition in China is the next frontier.”

Kristin Petrovich, President of HD EXPO - Createasphere, noted, “For those of us who work in the community of content creators and entertainment technologists, China’s massive and rapidly growing economy simply cannot be ignored. There is so much going on there that we need to experience and, conversely, our decade plus experience in high definition and cutting edge technologies like 3D could be very beneficial to the Chinese at this critical moment. Whether you are in China, Calcutta, or Burbank, the global content creators and technological experts need to share information. We believe that this is a powerful opportunity for that kind of community building, set in a magnificent place with key partners.”