Editor

Xomo has become the first provider to deliver a feature-rich native Mobile Event Guide app for iPhone, Android, BlackBerry and Windows Phone 7 smartphone devices, with another version specifically for iPad users. The company also introduces a unique "time-slider" feature to help users navigate such a large number of events by allowing them to easily hone in on the times they are most interested in.

Built using Xomo's proven Mobile Event Guide product, the free SXSW® GO mobile app will let users share their favorite events via Twitter or Facebook, vote on interactive sessions, listen to music from artists performing at SXSW and watch trailers for many of the featured independent films -- all from their smartphone.

The schedule will update regularly, and will even work offline. Users can create a personalized schedule on their mobile or sync it from the SXSW website. The app also includes maps to every venue, trade show information and news from the SXSW team.

Scott Wilcox, Chief Technology Officer at SXSW, says the SXSW® GO mobile app will enhance the experience for thousands of attendees.

"Xomo was a great fit for SXSW," Wilcox says. "We were looking for a vendor with proven experience delivering innovative cross-platform apps for large events and a team able to customize the final product to meet our unique needs and scale."

"Xomo went to great lengths to ensure an exceptional user experience for our technically demanding audience, and we're very excited with the caliber and consistency of results across so many mobile platforms."

Jeff Sinclair, Co-founder of Xomo, says the popularity of mobile event guides at festivals and conferences has grown exponentially in the past few years.

"Fans love the convenience of a mobile event guide and want to share their experience in real-time from their phone or tablet," Sinclair says. "With so many devices supported, the SXSW® GO app will reach as broad an audience as possible with the most advanced mobile event guide on the market."

Download the App for Free

The SXSW® GO mobile app is proudly presented by HP ePrint. The app is now available for iPhone, iPad, Android, BlackBerry and Windows Phone 7 devices. It can be downloaded from www.sxsw.com/mobile

About Xomo Digital

Xomo makes world class mobile apps for events, including music, film and culinary festivals, conferences and trade shows. The Company's award-winning Mobile Event Guide product is offered turn-key on iPhone, Android, BlackBerry and other platforms. In addition to SXSW®, clients include some of the largest festivals in the world such as the London Jazz Festival, Museumsuferfest in Frankfurt and the Doha Tribeca Film Festival. Xomo recently won the 'Best Mobile App' trophy at the Canadian New Media Awards for its 2010 Winter Olympic Games app, which received over 1 million downloads. Visit: http://www.xomodigital.com/ or drop by Xomo's booth (#938) at the SXSW Trade Show.

About HP ePrint

ePrint is a service from HP that allows you to print direct to select HP printers by sending an email to your printer's email address. ePrint is easy to use. If you can use email, you can use ePrint. To interact with HP ePrint, visit: http://www.hpsxsw.com/

About SXSW Conferences & Festivals

The South by Southwest® (SXSW®) Conferences & Festivals (March 11-20, 2011) offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.

Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz- generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the Trade Shows and global networking opportunities abound. Austin serves as the perfect backdrop for SXSW®, where career development flourishes amid the relaxed atmosphere. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events' conclusion.

SXSW® 2011 is sponsored by Miller Lite, Sonicbids, Chevrolet and The Austin Chronicle. For more information, visit http://www.sxsw.com/.

"SXSW" and "South By Southwest" are registered trademarks of SXSW Inc. Any unauthorized use of these names, or variations of these names, is a violation of state, federal and international trademark laws.