MAMMA MIA! – THE MOVIE has become the fastest selling DVD of all time in the UK after Day 1 sales reached 1.669 million units, following its launch on 24th November. (source: OCC).

The previous Day 1 DVD sales record was held for 10 years by James Cameron's epic Titanic which sold 1.1 million units on its first day of release in 1998 in the UK (source: OCC).

Mamma Mia! - The Movie’s Day 1 sales have eclipsed Titantic’s record by almost 50%.

Year Title UK All-Time Day 1 DVD Sales
(Weighted Sun / Mon)
2008 MAMMA MIA! - THE MOVIE 1,669,084
1998 TITANIC 1,122,117
1998 THE FULL MONTY 706,294
2006 HARRY POTTER & THE GOBLET OF FIRE 560,431
2000 STAR WARS I - THE PHANTOM MENACE 532,579
Source: Official Charts Company (OCC)

The British feel-good sensation stormed the UK box office earlier this year, reaching £66,995, 244 to make it the highest-grossing British movie of all time in the UK.

Eddie Cunningham, President of Universal Pictures International Entertainment said, “Mamma Mia! - The Movie has proved to be a global phenomenon and is testament to the unsurpassed filmmaking and musical talent of its creators. It has truly connected with audiences around the world, both on the big screen and now on DVD. Already launched in Australia, Mamma Mia! - The Movie is set to enter the top 5 DVDs of all time ‘down under’, and the Nordics are shipping an industry record number of units. Following the UK success, we are very excited about our forthcoming DVD launches around the world”.

Meryl Steep leads the all-star cast in the feature film adaptation of the beloved musical, which also stars Pierce Brosnan, Amanda Seyfried, Colin Firth, Christine Baranski, Julie Walters, Stellan Skarsgard and Dominic Cooper.

Mamma Mia! - The Movie was directed by Phyllida Lloyd and produced by Judy Craymer and Gary Goetzman. Executive producers are Tom Hanks, Rita Wilson, Benny Andersson, Bjorn Ulvaeus and Mark Huffman. Screenplay was written by Catherine Johnson with music and lyrics by Benny Andersson and Bjorn Ulvaeus.