Independent web TV service Babelgum and The Fish Film Company have today announced a landmark deal for the worldwide mobile and online release of Rupert Murray's The End of The Line - The Series, timed to coincide with the traditional release of the feature documentary. George Duffield and Christopher Hird on behalf of The Fish Film Company, and Karol Martesko-Fenster, General Manager & Publisher - Film Division on behalf of Babelgum, negotiated the deal.

Based on the book by Charles Clover, narrated by Ted Danson and directed by Rupert Murray, The End of the Line is the first major feature documentary about the devastating impact over fishing has had and is having on our oceans. The film, which had its world premiere at the 2009 Sundance Film Festival in the World Cinema Documentary competition, provides a dramatic expose of those in power who are taking advantage of the seas with catastrophic consequences on the world's fish supplies.   

Endorsed by and with major marketing support from the World Wildlife Foundation (WWF), Oceana, the Marine Conservation Society, Greenpeace, and the Natural Resources Defense Council (NRDC), the film has been described by The Economist as 'The inconvenient truth about the impact of over-fishing on the oceans.‘

The exclusive Babelgum presentation of The End of the Line, along with National Geographic - OceanNow and The Waitt Family Foundation, is an original six-part documentary film series in which director Rupert Murray takes the viewers behind the scenes and deeper into the issues being raised by this year's biggest environmental doc.

In a statement from director Rupert Murray and producer George Duffield the filmmakers said: "We always wanted to incorporate mobile and Internet platforms into our release strategy. We worked closely with Babelgum to find the most appropriate and novel approach to create these six custom episodes. We are delighted with the partnership and the fact that Babelgum is already an established destination for high quality environmental programming and major independent film releases."

Babelgum has acquired the online and mobile five month worldwide exclusive rights - two year overall rights - and will be showing Episode #1 on June 8th to be day and date with dozens of preview screenings of the film scheduled in the US and the UK, in conjunction with World Oceans Day. The remaining five episodes will be released one every week thereafter.

Babelgum's Karol Martesko-Fenster, stated, "We are thrilled to be working with Rupert Murray, and to partner with The Fish Film Company, to present this exclusive mobisodic and webisodic series. And we are very proud to see Babelgum leading a new trend where mobile and Internet delivery is becoming an integral part of the overall distribution process for major film releases."

The End of The Line - The Series

6/08/09  - Episode #1 - The End of The Line: The Biggest Problem Most People Have Never Heard Of

6/15/09  - Episode #2 - The End of The Line: The European Union, World Expert In Overfishing

6/22/09  - Episode #3 - The End of The Line: Ocean Heroes and Villains

6/29/09  - Episode #4 - The End of The Line: Marine Protected Areas, Where Are They Now?

7/06/09  - Episode #5 - The End of The Line: The Power Of A Consumer Revolution

7/13/09  - Episode #6 - The End of The Line: The Future Of Fish