ScreenSingapore 2011 culminates in the Asia-Pacific Premiere of Larry Crowne with Tom Hanks

ScreenSingapore, the inaugural hybrid cinema event, drew to close today with the host, Media Development Authority (MDA), and organiser, Experia Events, announcing that ScreenSingapore will return in 2012.

The inaugural ScreenSingapore 2011 attracted more than 700 trade attendees, surpassing the original target of 500. It featured a diverse programme that provided rich networking opportunities for different players across the value chain, including financiers, studios, filmmakers, talents, distributors, exhibitors and audiences.

The trade attendees were from 26 countries and took part in the myriad of activities that ScreenSingapore had to offer such as “In Conversation” sessions featuring key leaders in the film industry, the World Intellectual Property Organisation (WIPO) Masterclass, The Art of Film Producing workshop, Film Finance Forum by Winston Baker, Closed-Door Studio Presentations, Red Carpet Gala Premieres, Gala Premieres and Previews@ScreenSingapore. In all, almost 6,000 people attended the 11 Red Carpet and Gala Premieres and 14 Previews@ScreenSingapore movies.

Apart from industry leaders such as Jim Gianopulos, Jon Landau, Yu Dong, Ashok Amritraj, Shekhar Kapur, Sanford Panitch, Antoine de Clermont-Tonnerre, Xu Lin and Daniel Yun, ScreenSingapore also attracted A-listers featuring the likes of Zhang Ziyi, Lee Byung-Hun, as well as Tom Hanks, who was here to present the Asia-Pacific Premiere of Larry Crowne.

Aubeck Kam, Chief Executive Officer of MDA, said: “The positive feedback from the local and international film community on the inaugural ScreenSingapore is indicative that we are headed in the right direction. We are very encouraged by the business opportunities
facilitated by ScreenSingapore and look forward to promoting more of such opportunities at the next edition of ScreenSingapore.”

Jimmy Lau, Managing Director of Experia Events, added: “The support we have received from various partners and industry players is a testament to the event’s significance and value proposition it offers. We are working towards an improved ScreenSingapore 2012 and will continue striving towards establishing Singapore as the gateway between the East and West in the film industry.”

Greg Coote, Chairman of the Board of ScreenSingapore, said: “Local, regional and international players relished ScreenSingapore as a platform to network and establish business ties. With Singapore’s strategic location and resources, together with a burgeoning film community, we can only look forward to more editions of ScreenSingapore that will bring Asia’s film industry to the fore.”

For more information on ScreenSingapore, please visit www.screensingapore.com.sg.
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About ScreenSingapore

ScreenSingapore, an international cinema event that took place from 5-12 June 2011, saw Hollywood premieres in Asia and showcased Asian content to the world. In addition, the weeklong event was lined with a trade show, conferences and master classes. ScreenSingapore is a key marketing platform for the global film and entertainment communities to tap the vast potential in the fast-growing markets of Asia. ScreenSingapore was hosted by the Media Development Authority of Singapore, with support from the Singapore Tourism Board and the Economic Development Board. It was organised by Experia Events Pte Ltd. For more information, visit www.screensingapore.com.sg.

About Media Development Authority of Singapore (MDA)
The Media Development Authority of Singapore (www.mda.gov.sg) promotes the growth of globally competitive film, television, radio, publishing, music, games, animation and interactive digital media industries. It also regulates the media sector to safeguard the interests of consumers, and promotes a connected society.

About Experia Events Pte Ltd
Experia Events (www.experiaevents.com) specialises in organising and managing exhibitions and conferences of strategic interest, fostering industry development and thought leadership. It has built a strong portfolio in aerospace and defence with the highly successful Singapore Airshow, Asia’s largest aerospace and defence exhibition and one of the top three in the world, and IMDEX Asia, the leading international maritime defence exhibition in Asia. Its expertise and track record also extends to the government and lifestyle sector, through key events such as the Singapore International Water Week, World Cities Summit and ScreenSingapore. Formerly known as Singapore Airshow and Events Pte Ltd (SAe), Experia Events aims to diversify its range of strategic events globally.