The Locarno Film Festival and filmfestivals.com, the organizers of the first panel in Locarno from Future of Cinema Salon were very proud of the quality of the exchange triggered by the panel.

Herewith a summary of the themes brought by the panelists: a full length video will be featured here shortly.

Panel "Future of cinema distribution", Forum
© FOTOFESTIVAL / DAULTE

Bruno chatelin
Introduction
Future of cinema from cannes to Locarno...its partners :
Wayne Clarkson from Telefilm "future of cinema is an optimistic title"
The future is here
2 questions to the audience?: 
Digital rules, best thing that can happen to cinema, no doubt no limits....OR
Will digital kill cinema

Bruno Chatelin (filmfestivals.com & fest21.com co-founder; former distributor UGC-Fox, Sony)

From left: Elisabetta Brunella, Bruno Chatelin, Brian Jones,
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Will digital advertising be a next bonanza for theatres?
Digital distribution on the internet: is the time ripe?
Long tail is a good news for smaller pictures

Fabrice Testa (XDC International VP XDC - theater system integrator (partner of Cannes and Locarno Festival)

Fabrice Testa, XDC International,
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XDC Parner Role in the locarno and cannes fests
Costs of equipment
What can we expect next from technology?
Digital post production issues (master for theatre, DVD, TV...)
Which business models prevail in Europe (Digital Screen Network, state/capital funds, VPF...)? 
What has 3D brought to the industry?
Who are the new players to watch?
Digital Cinema Initiatives (DCI) has played a decisive role in setting up standards, what is the role for the coming years?

Elisabetta Brunella (Mediasalles Secretary General)

From left: Fabrice Testa, XDC Intenational, Elisabetta Brunella, Segretaria generale Mediasalles,
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Since 1992 MEDIA Salles (An initiative of the EU MEDIA Programme with the support of the Italian Government ) has been promoting the European cinema and its circulation at theatrical level.
CD Rom of the MEDIA Salles European Cinema Yearbook.
What is the current International panorama of D Cinema, how many screens?
Public efforts, What is Europe doing as an institution? Any private joint efforts (similar to DCI
Which new consumers' habits?
Need for training
Who are the new players to watch?

Brian Jones (Pathé Switzerland Managing Director)
He works in cinema since 2000 and was the Managing Director of Europlex from 2001 till 2006 when he became Managing Director of Pathe Switzerland

From left: Bruno Chatelin,filmfestivals.com
Brian Jones, Pathé Switzerland,
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Pathe is second biggest exhibitor in Switzerland with 59 screens
What is the status in Switzerland?
Which content from film to opera and sports in the theatres
Soccer during the Euro?
Which new consumers' habits?
Flexibility?
Which impact for length of theatrical first-run, number of screens and span of media windows?
Will digital advertising be a next bonanza for theatres?

Jean Labadie (Le Pacte Founder, distributor, producer) goldfinger 8 golden palms bought in Cannes and distributed on the french market

Jean Labadie, Le Pacte Founder
© FOTOFESTIVAL / DAULTE

Will technology change sub title print offers in the market?
Which impact on life of film first-run, number of screens and span of media windows?
New opportunities (through joined-up campaigns for theatrical and DVD releases) for DVD and VOD markets?
Which Impact for the business of film rights and sales?
Any impact on re releases, back catalog, series, festivals?
New challenges new opportunities for marketers?

WATCH FOR THE VIDEO REPORTAGE

From left: Jean Labadie, Fabrice Testa, Bruno Chatelin, Elisabetta Brunella, panel "Future of cinema distribution"
© FOTOFESTIVAL / DAULTE