Besides watching the many brilliant films the new Directors of Sundance boasted this year, the next best place to be during the Sundance Film Festival is the Village at the Yard. 

This year, VAY played host to several popular companies demonstrating their newest lines for celebrities and festival goers.

Aveeno gave full-sized samples of their newest "Active Naturals" body wash, scrub, shampoo, conditioner and various hair products just to die for.  Sephora offered free touch-ups for all the lucky women looking to perfect their looks before trudging the snow-covered grounds of Park City.  But, I'd have to say, my absolute favorite was the "Fred Segal Fun".  Alongside an open bar with a very welcoming and gorgeous female bartendar were booths set up demonstrating the various lines Fred Segal carries. Represented was Remetee, Aflicition, Good Life, Desigual, Parish Nation and Emu Australia. 

by Dianna Renée