Tuesday, September 2-------European film will again have a high profile at the Toronto International Film Festival, which opens on Thursday. European Film Promotion (EFP) the trans-European organization representing Europe's national film boards, will be in Toronto again, as it has for the past 12 years. Toronto is one of the major industry venues EFP’s sales support initiative, Film Sales Support (FSS).

Now in its fourth year of supporting European sales agents and production companies, Film Sales Support will support 42 of the 120 European films to be presented at the Festival. FSS not only covers half of the promotion for films unsold to North America but also pays towards the travel costs of some of the talent..

 This year, in addition to the exhibition stands of its members in the Sales & Industry Office in the Sutton Place Hotel, EFP will host their annual party on Sunday afternoon (a Toronto tradition) and is hosting a meeting with selected South American buyers to explore the situation of European film in Latin America. More on European films at the Festival in future articles. Stay tuned.

Sandy Mandelberger, Toronto FF Dailies Editor