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Martin Scorsese Masterclass in Cannes

 

 

 

Anderson Consulting

PR campaign for "An Inconvenient Truth" voted best campaign

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For their overwhelmingly successful efforts to promote and publicize the critically acclaimed Academy Award-winning documentary, "An Inconvenient Truth," Megan Colligan, Paramount Vantage executive vice president of Publicity and Promotions; Buffy Shutt, Participant Productions executive vice president for Marketing; and Michael Feldman, Glover Park Group founding partner, received the Public Relations Professional of the Year award from the 31,000-member Public Relations Society of America (PRS...

MIP TV Update: New Technologies Fire Warning Shot at Broadcasters

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MIP TV Update: New Technologies Fire Warning Shot at BroadcastersAd-Skipping Could Cause Losses of $27 Billion in Next Five YearsNew research suggests greater DVR impact than previously thought, according to new research released today by Accenture, a New York-headquartered management and technology consultancy firm. Their report predicts that ad skipping through devices like Tivo and other PVR’s (personal video recorders) plus VOD (video on demand) could cost the TV industry $27 billion in l...
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