"Marketing to Moviegoers" expanded second edition

The expanded second edition of Marketing to Moviegoers peels away the tinsel to explain the complex selling of Hollywood movies in domestic marketing blitzes spending up to $50 million per film, Super Bowl movie commercials, Oscar awards campaigns courting industry insiders, film festival marketing, seven types of consumer research that major studios conduct, the blurred line between free publicity and paid ads on the Internet, tie-in promotions with Madison Avenue and product merchandising.“T...