When is a boondoggle not a boondoggle?

A lot of people in the advertising business think of a boondoggle the way the Supreme Court thinks of porn –– they can't define it, but they know it when they see it. I don't think it's that hard to draw the line. It all comes down to responsibility. If you're doing something you honestly intend to help your client, you're not engaging in boondogglery. If you're doing something for your own personal gratification at the expense of your client, you are. Take me, for exam...