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V MEDIA FORUM of the ХХYI Moscow International Film Festival
«ART-reality show / Conversion»

The objective of Media Forum is to demonstrate the connection between traditional and modern branches of screen culture, the impact of technological innovations on visual arts.
Media Forum as action is an exchange of ideas, infusion of new forces into contemporary culture and vice versa. It is an attempt to demonsrtate the logic of new thought and new communications.
At the moment it is inside media culture that new ideas go through trial and approbation, ideas that cannot be realized in contemporary art context.

The purpose of ART reality show is to imprint everything on memory and keep in memory what mass media will not (alternative life and culture)

MF programme 2004

1. Festival programme “ART-reality show / Conversion»:
• TV / Сinema: converting reality-show cliches into art objects, converting stylistic and ideological cineforms into videoforms
• Interactive art / Internet: conversion of social values of reality show in web-art projects

Members of the competition program jury:
Grigory Libergal Programming director, ANO “Internews”, Vice-President of Documentary Film and Television Cuild, producer
Nina Zaretskaya PhD, director of the ArtMediaCenter TV Gallery
Nikita Alekseev artist, art critic, head of the culture department at the Inostranets newspaper
Max Vasilenko TV director, cinematographer, works in documentary and feature film, music videos. Video designer, created “the look” of several TV channels
Ivan Zasursky director of the Media culture and communications laboratory of the journalistic faculty at Moscow State University. The Rambler Social Initiatives and Research Foundation president.

2. Presentation programme: informational retrospective screenings and special screenings

3. The International Conference and round table "ART reality-show”

4. Multimedia shows «ART reality show»

This is the fifth year Media Forum is organized as part of the Moscow International Film Festival. The role of new media in audiovisual art and culture received due recognition and Media Forum was immediately introduced into the official program of MIFF.

Media Forum is the first event of such scale in Russia and it reveals a new vision of the world of new media culture and new screen technologies to the professionals, critics and public in general. The objective of Media Forum is to demonstrate the connection between traditional and modern branches of screen culture, the impact of technological innovations on visual arts.

Media Forum as action is an exchange of ideas, infusion of new forces into contemporary culture and vice versa. It is an attempt to demonsrtate the logic of new thought and new communications. At the moment it is inside media culture that new ideas go through trial and approbation, ideas that cannot be realized in contemporary art context.


International Board

• Woody Vasulka – pioneer of media art, founder of the world’s largest media archives «Vasulkas», USA
• Rudolf Frieling - Zentrum fur Kunst und Medientechnology [ZKM], Karlsruhe,Germany.
• Kirill Razlogov – art director of MIFF, director of Russian Institute for Cultural Research, Russia
• Kathy Rae Huffman – Director of Visual Arts at Cornerhouse, Manchester,UK
• Etienne Sandrin – Attaché de Conservation of Video Archive at the Georges Pompidou National Centre for Art and Culture, France
• Jan Schuijren – curator, Amsterdam, Netherlands