Media Arts Center San Diego's San Diego Latino Film Festival and Otay Ranch Town Center bring the best of Spanish language shorts and feature films to enjoy this September at the 2nd Annual Que Viva! Cine Latino 2008 presented by AT&T Uverse. In Celebration of Hispanic Heritage Month, the public is invited to experience a collection of popular Latino films. In addition there will be a Latino art exhibit and live entertainment. Held weekly in September, film screenings and events will take place Wednesdays from 6:30 PM to 9:00 PM September 3, 10, 17 and 24 in the Food Pavilion at Otay Ranch Town center. All screenings, and events are free and open to the public.
"Otay Ranch Town Center is the perfect venue for such a wonderful outdoor film series," says Tina Medina, Senior Marketing Manager, "We are honored to highlight such rich and beautiful cultures during Hispanic Heritage Month. We hope our shoppers will enjoy the films, art and music every week."

The schedule for each evening will include the following: 6:30PM - Arte Latino Exhibition of local and nationally recognized Latino artists & Live Music of local Latino musical groups (including Karlos Paez from B-Side Players, Ballet Folklorico, Tapatio de San Diego, BatuqueDanca Brasil, Maracatu Jangada ); and then, 7:30PM - Screening of short films and a Latino feature films. The film schedule is as follows:
September 3rd -Bella starring Eduardo Verastegui
September 10th-Collection of Short Family Films from past Latino Film Festivals: Tyger, Lapsus, Journey to Mars, Tragic Story with Happy Ending, Nina Que Espera, Saliva, Mi Tio Paco, and El Ataque de Los Kriteros Asesinos
September 17th-The Motorcycle Diaries starring Gael Garcia Bernal
September 24th-Ladron que Roba a Ladron starring Miguel Varoni
Media Arts Center San Diego Founder and Executive Director, , is once again excited about reaching new audiences in the City of Chula Vista via the upcoming Que Viva! Cine Latino film series. Mr. van Thillo states, "The opportunity to partner with Otay Ranch Town Center in presenting great Latino films for the entire family will hopefully allow everyone to experience a taste of what our annual festival is all about."

All film screenings and events are free and open to the general public.
Visit the Otay Ranch Town Center web site for more event information:
www.otayranchtowncenter.com or visit Media Arts Center San Diego's San Diego Latino Film Festival website at: www.sdlatinofilm.com. Additional information can be found by calling Media Arts Center San Diego at 619-230-1938.
About Media Arts Center San Diego: Media Arts Center San Diego promotes access to film and video as tools for community self-expression and social change and supports the professional development of media artists through programs such as the Teen Producers Project and San Diego Digital Stories. The Teen Producers Project teaches underserved youth to research, produce, and edit short documentaries focusing on community issues. The Digital Stories gives community members an opportunity to spotlight something they deeply care about for others to see and hear. The stories will be part of a growing collection of stories that can help us all better understand one another and connect our stories to the places we live in. These story stations have become so popular in communities such as Escondido and Chula Vista that there will be a total of sixteen stations set up around the state of California by the end of 2008. Media Arts Center San Diego also endorses the inclusion of underrepresented communities in the media arts field and the portrayal of accurate images of these communities by mainstream media and promotes community access to and use of media technology through their presentation of the San Diego Latino Film Festival and their Cinema en tu Idioma film screening series.

About Otay Ranch Center: With more than 100 of the country's top specialty stores, Otay Ranch Town Center is San Diego's newest and most exciting outdoor shopping and entertainment destination. Eclectic tastes are served by Macy's, REI, Barnes & Noble, Apple, Sephora and White House Black Market, to name just a few. On the center's east side is a specialty fashion and service village featuring Chico's, Forth & Towne, Coldwater Creek and other unique fashions and services. To the north, AMC Movie Theatres' 12 screens is open to the delight of film buffs. Diners can choose from P. F. Chang's China Bistro, The Cheesecake Factory, Frida's Mexican Cuisine, Sushi-Ya, California Pizza Kitchen or many on-the-go dining options. This urbane, bustling, open-air center features a wide variety of amenities including outdoor cafes, grand fountains, a pet-friendly setting and adjacent dog park, food pavilion, party space, a fireplace and a chalk garden and popper fountain for children.
Otay Ranch Town Center is conveniently located 4 miles east of the 805 Freeway in Chula Vista at Eastlake Parkway and Olympic Parkway. Otay Ranch Town Center is open Monday - Saturday from 10:00 AM to 9:00 PM and Sunday from 11:00 AM to 7:00 PM. For more information about Otay Ranch Town Center, call (619) 656-9100 or visit www.otayranchtowncenter.com.
Otay Ranch Town Center is owned and managed by General Growth Properties, Inc., the second largest U.S.-based publicly traded Real Estate Investment Trust (REIT). General Growth currently has an ownership interest in or management responsibility for a portfolio of more than 200 shopping malls in 44 states, as well as ownership in planned community developments and commercial office buildings. The portfolio totals approximately 200 million square feet of retail space and includes more than 24,000 retail stores nationwide. General Growth Properties, Inc. is listed on the New York Stock Exchange under the symbol GGP. For more information, please visit the Company Web site at www.ggp.com.