Successful directors claim that smart casting is 80% of their job. Successful producers know that
putting the right people on screen means money. Yet many filmmakers don’t know how to use
the audition process to full advantage, or how to get the best work from actors. Successful actors know how to prepare for their ‘job interview,’ but most actors are frustrated by their audition results. They don’t know how to present their skills, talents, or themselves in a positive way. Casting becomes a random hit or miss effort. It’s an extremely competitive market. There are countless factors that influence casting decisions. Every advantage can make a difference.

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