OneRepublic at the Ralph Lauren Big Pony Party, Photo by Michael Korbic The Sundance Film Festival has become a favorite for the launch or promotion of new products. This year, Ralph Lauren introduced their newest fragrance line, “Big Pony”, with a live performance by OneRepublic at The House of Hype LiveStyle Lounge. OneRepublic rocked out in the small, packed bar of Cisero’s where the crowd went crazy at the chance to see them so up close and personal. Ralp...

Anyone who visited the festival this year couldn’t help but notice the green water bottles everyone carried on them suspended by a blue carabiner. Brita, in an effort to promote environmental sustainability, provided thousands of water bottles for festival guests to fill up at their Hydration Stations. Sundance Channel HQ, Photo by Michael Korbic In addition to their environmental contributions to the festival, Brita teamed up with The Sundance Institute and Environm...

Fender Security Marcus Zavala, Photo by Michael Korbic The Sundance Film Festival had a lot of music surrounding it this year. One of the central places to unwind and hear some live tunes was the Fender Music Lodge. With different bands performing throughout the day in a very intimate setting, Fender was the place to be. Mandi Perkins of Of Verona, Photo by Dianna Renée During the intimate, live, rock shows, organic, fair trade spirits were served up by Fa...

Studio on Main was the home of Moving Pictures Magazine and featured a multitude of awesome products from Fred Segal. Gifts from Piano Necktie, PaddyWax Candles, Tito Loco, Vita Coco, Patron, The Painted Nail, Right Way Nutrition, rides on Segways provided by Another Side Tours and genuine leather bags by Cape Cod Leather were showered upon such celebs as Elizabeth Banks, Tommy Lee, Juno Temple and other. Of course, I was there to sample all the goodies as well ☺. The Walt Whitman candle f...